Affiliate Program Management: An Hour a Day

Affiliate marketing is hot; here’s how to get your program going

Nearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

3 comments

  1. 5 Stars All The Way I typically find books that I need to read for work, well, dull. Pedantic, even. And for the most part, I find they offer advice so generic that they do me little practical good. But this book was different. From the first chapter, I got great tips and ideas to help me manage a piece of business that was thrown abruptly in my lap. And every chapter thereafter served me just as well. The book is easily understood even by complete rubes like me, well-organized, and absolutely chock full of insightful info and tactics. My affiliate program is now well on its way to a great success, and I owe it all to Geno Prussakov. If you only read one book on Affiliate Marketing, this should be it (and frankly, after reading this one, I don’t feel like I need to read another!).

  2. … thought it was and returned but it may be perfect for what you its not what i thought it was and returned but it may be perfect for what you need

  3. Strongly recommend it if you want to setup an affiliate program! I’m the founder of a startup and new to affiliate marketing.This is a great book. I must admit I didn’t stick to the “1 hour a day” thing, and read the book cover to cover in a couple of days.I’m now setting up our affiliate program, and I keep coming to the book as I develop the program.It’s a great resource, full of great insight. I found it useful as my first contact with affiliate marketing (through the merchant point of view) and also as a filed guide that I revisit many times.So, if you’re setting up or considering setting up an affiliate program, this is a great resource.(I’m reviewing the Kindle edition)

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