***THE 3RD EDITION OF EMAIL MARKETING RULES IS NOW AVAILABLE ON AMAZON.COM***
The Best Executions Are Powered by an Understanding of Best Practices
Email marketing offers unparalleled reach, acceptance, and effectiveness. It’s also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.
After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to…
Secure the right level of permission to maximize acquisition efforts while protecting your sender reputationCreate relevant messaging using savvy design techniques and smart targetingOptimize list growth by finding and retaining high-value subscribersMaximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycleMaintain stellar deliverability by understanding your responsibilities and those of your ESP