The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

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3 Responses

  1. landejo says:

    Good Information for Beginners A good book for non-marketing professionals who are seeking 101 level experience. The title is a bit misleading.

  2. efrankamo says:

    Great Intro!!! Although this is my first Internet Marketing book, I gotta say it was an excellent book as it gave me a nice mapping on how Internet Marketing works by not only giving me guidelines, but also answering one of the questions I had about ‘not-having-a-product’ to market. In fact, it even answered questions that I didn’t know I would have had, had I not read the book. It is not just a conceptual book, but I find it as a useful start-up workbook to refer to as I begin building my business model… Thanks Dave! You’re awesome and I look forward to purchasing more of your books!

  3. Eldon Edwards says:

    Must Read Book On Marketing This is a great book on modern marketing basics. Lots of examples. This is a must book for all business people. Up to date and cutting edge ideas by a marketing master David Meerman Scott. I recommend this book without qualifications.

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