Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

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  • Likeable Social Media Revised and Expanded How to Delight Your Customers Create an Irresistible Brand and Be Amazing on Facebook Twitter Linkedi

2 comments

  1. Overall a great book for students or small business owners wanting to … Overall a great book for students or small business owners wanting to develop a social media strategy. The message of the book was clear: listen, engage, build trust. Much of the book focused on Facebook and went into some detail on best practices for paid ads. The real world examples of how various companies use social media to engage with customers reinforced what the author was saying, and many of the Action Items at the end of every chapter were extremely helpful in applying the strategies discussed in the book.The only reason I did not give 5 stars is because I feel as if some of the chapters covered generally the same topic and could have been condensed. For example, chapters 8 (Be Authentic), and 9 (Be Honest and Transparent) have a very similar theme. There were a couple other chapters that were similar as well, but overall I really enjoyed the book.

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