The Art of Social Media: Power Tips for Power Users

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

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2 comments

  1. 3 Stars for the Paperback and 5 for the eBook I purchased the paperback, and this is the first time to be disappointed not have the eBook instead of a paper copy! In the paper copy, Kawasaki underlines text that would be a hyperlink if I had the electronic version. While I appreciate that, I kept thinking, “Look at this link you can’t click because you had to buy the paper version!”The content was great. Even with the paper version, I had enough ideas to improve my social media activities to justify buying the book. I probably can figure out the hyperlinks, and I have enough follow-up tasks to keep me busy.If you plan to buy this, choose the eBook for a better experiences (just my two cents).

  2. If this is art – it’s the kind with a white canvas and one dot in the middle… Super confused about all the positive reviews of this book. I feel like I have lost some trust in the Amazon review system after this purchase. I have a feeling most people are just Guy-Fans and did not really objectively analyze this book. I kinda want my money back :/ Anywho – I run a Social Media Management company and I am always looking to expand my skill set and stay up-to-date with the ever evolving algorithms, advertising options, best practices for sharing content, etc. Since the book is subtitled “Power Tips for Power Users”, I was under the impression that Guy (and Peg) would go deeper into the process of establishing an effective social media presence. However, the book was more of: “Hey, I’m popular – I did quirky things, you should do quirky things – maybe it will work – maybe it won’t. I’m Guy! Use my company’s product, because – I’m Guy!…oh, yeah, and Peg does some interesting stuff, but I’m not going to go into all those details – cause, well – I’m…

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